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Zara, the beauty of our story

Zara, the beauty of our story

Industry

Fashion

Deliverables

Brand Campaign

Creative Campaign

Visual identity

Photography

Motion and Video Content Creation

Year

2024

Location

Madrid, Spain

Read case study below

Bringing modern storytelling to a global fashion icon.

Zara collaborated with Nord Studio to craft a digital campaign that reflects the evolving identity of the brand. With a focus on narrative and visual clarity, the aim was to reintroduce Zara’s values through a fresh, contemporary lens that resonates with a global audience.

The campaign, The Beauty of Our Story, merged creative direction, digital strategy, and motion content to elevate Zara’s online presence. We developed a visual identity system that balances elegance with edge — supported by cinematic photography, short-form video, and a modular design system. The result is a refined yet expressive campaign that tells Zara’s story with intention and style.